For centuries, coffee has played a central part in Saudi Arabia's deep-rooted culture and traditions. It is interwoven in the Saudi values of hospitality, songs, and poems to the point that it is recognized as a main element of Saudi culture and folk heritage. Coffee has also been associated with the dates produced by the Saudi palm trees. ''Saudi coffee,'' in itself, is a long-standing heritage that characterizes the Kingdom, whether in its cultivation, preparation, or presentation to guests. Based on the high status of this cultural and national symbol, 2022 will be designated as the ''Year of Saudi Coffee''.
Objectives
Celebrate Saudi coffee as a distinguished cultural product of Saudi Arabia.
Demonstrate Saudi Arabia's great cultural diversity through the different methods of preparing and serving Saudi coffee.
Emphasize the connection of coffee and its culture to the Saudi identity, based on the specificity of Saudi society's interaction with it and its distinctive atmosphere, in terms of cultivation, preparation, and presentation that is not available in the same way in any other country.
Highlight the Saudi Khawlani coffee beans as an original Saudi product.
Highlight aspects of the original Saudi generosity and hospitality associated with Saudi coffee and its unique rituals.
Highlight tools, ingredients, and rituals for preparing and serving Saudi coffee.
Competitions
Darb Al-Finjal Competition:
A competition aimed at developing young talents and introducing them to various methods of preparing Saudi coffee, held as part of the Saudi Coffee Festival in Riyadh, Jeddah, and Dhahran. It is one of the initiatives by the Saudi Ministry of Culture to celebrate the Year of Saudi Coffee 2022.
Registration is closed
Saudi Coffee Melody Competition :
Create your own original composition by using sound effects from the competition’s dedicated audio library, which features a variety of sounds produced during the preparation of Saudi coffee, and integrate them into your musical piece.
Registration is closed
Starbucks Design Competition :
A competition launched in collaboration with Starbucks, aiming to promote the identity of Saudi coffee and engage the community in the initiatives of the Year of Saudi Coffee 2022 in a creative and innovative way through designing artwork inspired by the culture and heritage of Saudi coffee.
Registration is closed
