The Saudi Pavilion at Expo 2025 Osaka, Kansai, Japan

About

Aligned with the Ministry of Culture - Fashion Commission’s dedication to empowering creative designers, a competition has been initiated to craft the unified official uniform for members of the Saudi Arabia Pavilion at Expo 2025 - Osaka, Japan.

Arabia is gearing up to display its vibrant spirit, vitality, and creativity at the Expo 2025 in Osaka, Japan. As part of the endeavor to project a unified and captivating national brand image, the official uniforms worn by the Saudi Pavilion staff aim to showcase fashion as a cultural exchange, representing the national brand and fostering human interaction beyond mere daily attire. They serve as cultural artifacts narrating a compelling story about the Kingdom’s rich cultural heritage and history, attracting millions of visitors.

Design Objectives

Alignment with Vision 2030

By integrating elements that symbolize the Kingdom’s Vision 2030, reflecting the state’s commitment to innovation, diversity, and economic transformation

Encourage Cultural Dialogue

By creating a uniform that narrates the story of the Kingdom, its people, and its profound heritage, igniting international interest and dialogue

Alignment with Visitor Experience Strategy

By drawing inspiration from the visitor experience strategy and the design of the Saudi Arabia Pavilion to create a cohesive visual appeal

Reflect Saudi Arabian Cultural Heritage

Through a unified uniform design incorporating elements that celebrate the rich cultural history of Saudi Arabia

Showcasing Saudi Fashion in the Japanese Market

Through designs that spotlight the creativity and prowess of Saudi talents, encouraging international visitors to patronize Saudi fashion designers

The winning design will become the official uniform for the Saudi team at Expo 2025 Osaka, to be worn by personnel representing the Kingdom of Saudi Arabia in the Pavilion. It will receive significant media attention and be viewed by millions of visitors worldwide, making it a substantial contribution to the nation’s international image.

Note: Financial support will be provided to participating designers in the final list to cover the costs of designs and the production of final samples

Program Stages

Registration

Registration and submission of required documents through the official competition website, starting from (29/04/2024) until (10/05/2024)

Announcement

Announcement of results and communication with the initial candidates on (24/05/2024)

Design stage

after initial selection, from (28/04/2024) to (30/05/2024)

Second stage

qualification for the second stage on (09/05/2024)

Final stage

Commencement of the final stage of the competition, lasting for five weeks

The Winner

Announcement of the competition winner on (21/07/2024)

Registration Requirements

The applicant must be a Saudi national.

The applicant must represent a registered Saudi brand owned by a Saudi individual or a foreign investor.

The applicant must have a minimum of 5 years of experience in the fashion industry in the Kingdom.

Proficiency in the English language.

The applicant must possess a Commercial Registration (CR) in Saudi Arabia.

The applicant must submit proposed designs, an inspiration board, fabrics, and a detailed production and cost plan.

Application Form

Registration Closed Download Guidelines

General Terms and Conditions

General Conditions

  • 1- These terms and conditions apply when registering for the competition and using the official competition website. By participating, you agree to comply with these terms and conditions.
  • 2- The content provided must align with the overall direction of the competition.
  • 3- The content provided must not contradict the direction of the competition, the principles of Islamic law, or public etiquette.

Intellectual Property

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Legal Responsibility

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About Participants

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Regarding Application and Participation

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Regarding Application and Participation

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